Introduction
Our company, Hazel, is one of the world’s
largest direct sellers of cosmetics and beauty products, targeting at female
who is over 50 years old. Even though, the income these years is quite
outstanding, the total sales in West Europe and North America decrease
gradually. Confronted with the loss of profit and the threat from the outside,
the whole management boards consider that maybe a new product and a series of
adjustment could help us obtain the North America and Europe market again. Hence,
we invent the brand new breezy power foundation to help us obtain the
advantages among the competition again.
New
Product
The target market for our new product this
time is the young lady all over the world from 15-25, who are pursuing the
fashion, healthy and sophisticated makeup style. The main character of the new
powder is the double effect, healing and covering. As we all known, skin of
teenage is quite sensitive and need to be protect from chemistry damage. There
are 5 different color in order to content with the all the young ladies’ needs
globally, also in each power box, we have two different colors. Hence, we can
get three skin colors only with one power box. The whole company hopes our new
product could help us to open the teenage market and broaden our market reach.
New
logo
Since our target market is global young
ladies, we design a totally new logo and slogan to promote the new breezy power
foundation. In our new logo(as you can see it on the left side), a mysterious and glorious eye dominate the
whole logo, because our brand name ”Hazel” is also known as a kind of a
beautiful. On the other side, we hope our product could be a beautiful eye
looking at you and taking care of you skin. In order to sale the idea of taking
care of your skin, our marketing department also came up with an original
slogans ‘Watching you, taking care of you ,Hazel. ’ . Additionally, the
abstract shape and special design in the new logo could attract the ladies who
want to be extraordinary possibly. We all believe our new logo and slogan could
apple to our X-generation and make them become loyal customers in the future.
Mission
Statement
Our
mission: to give our customers more confidence and offering them the final
touch to their beauty.
Here
are the principles of how we live that every day:
Moral/ethical
position
We
will never test our products on any animals in any forms, and our company commit
to offering the best quality products to our customers,just as we said in our
mission, Hazel offer you the final touch to your beauty.
Public image
Global,
healthy, high quality and elegant will be the core ideas of our company in the
future. Every step we take illustrates the determination to help all the
customers to gain a more comfortable and high quality life.
Target market
Women,
who seek sophisticated and healthy lifestyle and pursue for the natural beauty
and fashion at the same time, are our target group, regardless of nationality
and age, all over the world.
Products/services
The
products for women over 50 years in our company have already helped us earn a
great amount of revenue and they are also the leaders in this market.
Furthermore, the graying society is gradually broadening, which means our main
target market enlarge recently. Therefore, our products still emphasis on the
aging group. On the other side, we are exploring the teenage market, by
developing new products aiming at young ladies.(Global)
Additionally,
the new purchasing system is going to be implemented, with which our customers
could buy any products they like online. The member could also receive the benefits
such as free transport fee.
Geographic
domain
The
domain markets are the North America and West Europe.
Expectations of
growth
We
hope our sales could increase significantly in the Asian and South American
market in the next five years. For the teenage market, a breakthrough in the
market reach has a great possibility to achieve.
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