Advertisements for Hazel

Since we are a multinational company, I design three different visions for marketing in the Europe, North America, South America and Asia.

New Product Design: Hazel New Breezy Powder Foundation

Hanzel New Product design

Introduction

Our company, Hazel, is one of the world’s largest direct sellers of cosmetics and beauty products, targeting at female who is over 50 years old. Even though, the income these years is quite outstanding, the total sales in West Europe and North America decrease gradually. Confronted with the loss of profit and the threat from the outside, the whole management boards consider that maybe a new product and a series of adjustment could help us obtain the North America and Europe market again. Hence, we invent the brand new breezy power foundation to help us obtain the advantages among the competition again.

New Product

The target market for our new product this time is the young lady all over the world from 15-25, who are pursuing the fashion, healthy and sophisticated makeup style. The main character of the new powder is the double effect, healing and covering. As we all known, skin of teenage is quite sensitive and need to be protect from chemistry damage. There are 5 different color in order to content with the all the young ladies’ needs globally, also in each power box, we have two different colors. Hence, we can get three skin colors only with one power box. The whole company hopes our new product could help us to open the teenage market and broaden our market reach.

New logo

 Since our target market is global young ladies, we design a totally new logo and slogan to promote the new breezy power foundation. In our new logo(as you can see it on the left side),  a mysterious and glorious eye dominate the whole logo, because our brand name ”Hazel” is also known as a kind of a beautiful. On the other side, we hope our product could be a beautiful eye looking at you and taking care of you skin. In order to sale the idea of taking care of your skin, our marketing department also came up with an original slogans ‘Watching you, taking care of you ,Hazel. ’ . Additionally, the abstract shape and special design in the new logo could attract the ladies who want to be extraordinary possibly. We all believe our new logo and slogan could apple to our X-generation and make them become loyal customers in the future.

Mission Statement

Our mission: to give our customers more confidence and offering them the final touch to their beauty.

Here are the principles of how we live that every day:

Moral/ethical position

We will never test our products on any animals in any forms, and our company commit to offering the best quality products to our customers,just as we said in our mission, Hazel offer you the final touch to your beauty.

Public image

Global, healthy, high quality and elegant will be the core ideas of our company in the future. Every step we take illustrates the determination to help all the customers to gain a more comfortable and high quality life.

Target market

Women, who seek sophisticated and healthy lifestyle and pursue for the natural beauty and fashion at the same time, are our target group, regardless of nationality and age, all over the world.

Products/services

The products for women over 50 years in our company have already helped us earn a great amount of revenue and they are also the leaders in this market. Furthermore, the graying society is gradually broadening, which means our main target market enlarge recently. Therefore, our products still emphasis on the aging group. On the other side, we are exploring the teenage market, by developing new products aiming at young ladies.(Global)

Additionally, the new purchasing system is going to be implemented, with which our customers could buy any products they like online. The member could also receive the benefits such as free transport fee.

Geographic domain

The domain markets are the North America and West Europe.

Expectations of growth

We hope our sales could increase significantly in the Asian and South American market in the next five years. For the teenage market, a breakthrough in the market reach has a great possibility to achieve.

Press Information

Press Information

GRONINGEN, NETHERLANDS, November 16, 2011

Dounne Alexander : persisting your dream

Dounne Alexander-Moore, the founder of Gramma’s spicy sauce, has already achieved her dream, establishing her own business and accessing to the UK local market through Gramma’s spicy sauce. Even faced with invisible discrimination, Dounne’s determination and perseverance kept her progressing on the way to success and right now she intends to expand her ambition oversea.

“To launch a new product on the market is always very hard, and probably doubly so being a black woman,” said Dounne, during the interview by Carol Dix, “But never once did I compromise my goals.”

Before starting her own business, Dounne is an ordinary and hard-working single mother, who suffered a lot from heavy burden of family, always struggled to live, and have no capital to take off her career. Given such a circumstance, most people would give up their dream. Nevertheless, her insistence pushes her to connect with all the medias in UK seeking for any opportunity to promote the products.  

Dounne’s story illustrates that we have been encouraged to think big, which result in the ignorance of the power of our dream and idea. In fact, every dream could be realized with your persistence in your heart.

To get more about Gramma’s Ltd, please dial 081-501-3530 or visit Unit 6, Acorn Centre, Hainault Industrial Estate, Hainault, Essex. The sauces can be purchased by mail order.

Contact Info

Ziyu Xu

Add:Kornoeljestraat2 9741 JB

Groningen, Netherlands

Phone: +31 0685777777

Result from checking against the Oxford 3000™

http://keyword-checker.oxfordlearnersdictionaries.com/

Vocabulary Test of Market Leader

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Hope you get a nice grade in the exam.